Authors : Mr. Hivraj Isru Raut
Page Nos : 60-68
Description :
Online banking is one of the most important developments in the banking industry in its long history. However, despite the many benefits that online banking offers to its customers, marketers in the online banking sector also have many major concerns and challenges. Traditional banking practices, security, technical issues, transaction difficulties, and small marketing budgets are all major challenges that online banking marketers need to balance if they want to succeed in this area. However, the demand in this industry is still very strong. Therefore, online banks may continue to be more sophisticated and successful as they strive to solve their marketing challenges. However, despite the benefits of online banking, there are also some specific issues and challenges in the online banking sector. These are very important for both banks that provide online banking and customers who rely on the effective operation of the bank. Online banking marketers need to understand these challenges so that they can be addressed efficiently.
Key words: -Post-Colonialism, Subaltern Studies, subordination, eurocentrism, Nationalism, Marxism, etc.
